LinkedIn's New Interface: How Does it Affect Your Recruiting

LinkedIn-Redesign
 

This post is by Brooks Golden. Brooks comes from several years of working on the agency side of recruiting. After witnessing enough dysfunction, he found the opportunity to change the recruitment industry for the better at Capa. He's passionate about forward thinking businesses and a culture of giving back. You can follow him at Capa Consulting Group’s blog and on Twitter.

 

Why is this scary? If you rely on LinkedIn to source candidates, clients, service providers, or any other business connections, the features you use may be missing. Assuming you're on a budget, upgrading to one of LinkedIn's paid plans might not be an option for you. But do you really need to?

If you're in the recruiting space like us, you might have had a minor (major?) freak-out on Monday. February 6th marked the second wave of users to receive their planned redesign. They began pushing out their UI (user interface) changes to their most active users on January 19th.

With a little poking around, I pulled together the key changes you need to know and what you can do about them:

Changes to Your Profile

  • Unfortunately, profile sections can no longer be reordered. The new order is: Summary, Highlights (new), Posts & Activity (new), Experience & Education, Skills & Endorsements, Recommendations, Accomplishments, and influencers and companies you're Following.
  • Want people to know what you do? Your Summary now only shows the first two lines of text, which you may want to make more concise (take at look at how I did it). The most noticeable impact is that you’re no longer able to see media or link boxes without visitors clicking See More (pic below).
LinkedIn-profile-summary

 

  • Aren't things great simplified? Highlights is a new section that used to be in your profile sidebar (pic below).
LinkedIn-profile-highlights.png

 

  • Careful what you click! Posts & Activity now shows your Recent Activity front and center on your profile page, so your connections will see everything you recently liked or commented on (see pic below). Previously, you had to click a dropdown in someone's topcard to access Recent Activity. Now, that information is on the right side of this box and only your most recently published post on the left (instead of 3 most recent before).
LinkedIn-recent-posts-activity.png

 

  • Want to look good? The descriptions of your previous jobs in the Experience section are now hidden by default, so connections must click See Description to access your notes on each role. Your current role, however, is expanded by default, so take advantage of attaching Media (links, photos, documents) to make your profile more attractive (pic below).
LinkedIn-profile-experience.png

 

  • What are your top talents? The Skills & Endorsements section now only shows your top 3 skills without clicking View More (top 10 before).
  • The Accomplishments section now combines all of the following into one section with all descriptions collapsed by default: Certifications, Courses, Honors and Awards, Languages, Patents, Projects, Publications, Test Scores, and Organizations. How important are these things to you? Hidden at the bottom, realize that most won't see these.
LinkedIn-contact-info-website.png
  • Do you contact people globally? An awesome added feature of the new UI gives you the option to Add Profile in Another Language, which is also found in the sidebar of your profile. Although, you'll have to enter the translation yourself.

Advanced Search

*GASP* your search filters are gone!! Not quite, but there has been some changes. LinkedIn was very explicit about where to find Advanced Search filters in the new UI, pointing us instead towards Sales Navigator or Recruiter Lite premium accounts. I detail these options versus a free account below.

First, here's what the new default search filters look like. Everyone has these:

linkedin-default-search-filter.png

 

Searches you can and can't do with a new unpaid account:

  • You can no longer filter by someone's job Title. However, LinkedIn allows you to structure your search string to include a title by using "title:" (pic below).
LinkedIn-structuring-searches

 

  • You can no longer filter by a specified distance from a zip code.
  • You CAN search by zip code, which may require looking up what areas a zip code covers. Unitedstateszipcodes.org is a good source for that (pic below).
Unitedstateszipcodes.org

 

  • You CAN use boolean searches, which allows you to cover multiple zip codes. With a little work, you can accomplish the same thing as a distance search. For example (see pic below), to find founders of staffing firms in a certain area, you might try: staffing (19406 OR 19405 OR 19401) title:founder.
LinkedIn-boolean-search

 

Sales Navigator vs. Recruiter Lite

If you need Advanced Search filters, Sales Navigator and Recruiter Lite are your best budget options. They each come with their own role-specific functionality - a relationship management tool for Sales and a sourcing workflow tool for Recruiter - but they also have slight differences in their Advanced Search capabilities.

Advanced Search interface for Recruiter Lite:

LinkedIn-Recruiter-Lite-search

 

Advanced Search interface for Sales Navigator:

 

Filters unique to Recruiter Lite:

  • Years of experience (years of working in their specific field)
  • Skills & Endorsements
  • Military veterans

Filters unique to Sales Navigator:

  • Years in current position
  • Years at current company
  • Changed job in past 90 days (potential client opportunity)
  • Mentioned in the news in the last 30 days (engagement opportunity)
  • Posted on LinkedIn in last 30 days (proof of activity and engagement opportunity)
  • Shared experiences (engagement opportunity)
  • People that follow your company

These differences are good to know when considering an upgrade or if upgrading is needed at all. Here's the difference in cost:

  • Sales Navigator - $79.99/month ($64.99/month with annual subscription)
  • Recruiter Lite - $119.99/month ($99.99/ month with annual subscription)

Other Changes To Be Aware Of

  • Saved searches, tagging, and email alerts are no longer available for free 😢. Check out Sales Navigator and Recruiter Lite if you need these features - both have them.

  • In a strange twist, LinkedIn removed the ability to search for user published posts altogether. If you're baffled like me, you can send them feedback here. None of the premium upgrades give you this formerly useful feature. [UPDATE: Since Monday's release of the redesign, LinkedIn has already turned the search for posts feature back on. It's unclear whether it will stay permanently, as their help page still lists the functionality as "temporarily unavailable." Use it while you can!]

  • Great news for Notifications! They get their own page instead of a dropdown menu, which allows you to interact with multiple notifications directly instead of redirecting to individual pages.
  • Remember that email finding trick? Gone too! You no longer have access to the account email addresses of your 1st connections, which used to be found in the Contact section of the topcard (pic below).
LinkedIn-profile-topcard

 

  • On the bright side, if you're not currently a paying user, LinkedIn is offering a fresh set of free trials for their new UI. I used my free trial with them before and got another 1 month free to try the new interface of their Sales Navigator. Another source says you can try Recruiter Lite free for 3 months.

Final Comments

LinkedIn will likely be pushing out new changes over the coming months. In fact, it looks like they’ve removed WeChat from my Contact Info section just during the time of writing this article. Search functions like "title:" and "lastname:" have also been acting up on me. I'm sure LinkedIn is working out the kinks as we speak.

I will actively update this post for accuracy and to share any major updates. Please note any other new changes or corrections in the comments section. Happy networking!